Some of our employees were just meant to be here! Take Roger Feltner, for instance. As a kid in Upstate New York, he planted tree saplings and nurtured them with care. Fast forward to today, and Roger is our Lumber Product Manager at Atlantic Plywood, channeling that same passion into protecting our forests. He's not just thinking about sustainability—he's living it, helping us fight global warming and ensure the lumber industry thrives for generations to come. In this episode, Roger shares how lumber plays a vital role in our business and why more people are turning to wood products for their home building and remodeling projects.